What if bringing down the CPC ends up lowering your reach and negatively impacting the overall success of your campaign? If your current CPC is helping you achieve a positive return on investment (ROI), it’s important to think about whether trying to lower it is worth the risk. Ishaan Shakunt, founder of Spear Growth, has […]
This isn’t the first time you’ve heard this, and it won’t be the last time. You’ve got to have a presence on Facebook to tap into potential customers and beat your competitors. Social media marketing is here to stay. With Facebook owning Instagram and Whatsapp, the network of social media channels owned by Facebook is worth
Adjusting your website for search engine optimization (SEO) is necessary for today’s competitive online environment. Around 68% of online experiences begin with a query on search engines like Google. As a result, having your web pages appear on the top search result grants many benefits, from increasing organic traffic to boosting your site’s credibility. In this article, we
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